Case Study
From a strong offer to a stronger digital presence: SHD rebuilt the original one-page website into a premium multi-page coaching experience with clearer navigation, stronger proof, and more intentional conversion paths.
Starting Point
Relentless Vision had strong positioning, authentic proof, and a clear coaching offer. The opportunity was to make that value easier to understand, easier to trust, and easier to act on.
What SHD Changed
Rebuilt the site as Home, Coaching, Results, About, and Free Week pages so visitors could move through the brand without getting lost in one long page.
Created a black, metallic silver, white, and electric-blue direction that better matched the elite coaching positioning.
Built a dedicated Results page to make reviews and transformations easier to read, compare, and trust.
Separated private coaching and free-week paths so the site could support both immediate entry and higher-commitment inquiries.
Connected the private-coaching Jotform and built the Formspree free-week form and success experience.
Added official logos, 250+ athlete credibility, social links, and contact links throughout the experience.
Project Scorecard
The score reflects website readiness and conversion structure, not the quality of Trevor’s coaching or future business results.
Clearer hero messaging, stronger proof placement, and more intentional calls-to-action.
Visitors can now move directly to Coaching, Results, About, and Free Week instead of scrolling through one long page.
Reviews, results, and credibility signals are no longer buried or difficult to read.
Separate paths for free-week interest and private coaching make the next step easier to understand.
Transparency Note
This case study documents the audit and build. It does not claim measured traffic, conversion, or revenue results before post-launch data is available. The 88/100 target is a design-and-system readiness estimate, not an ROI claim.